
Why is Google opening its 12th physical store?
Google is set to open its 12th retail store on November 6, 2026, in London, continuing its strategy of establishing a physical presence to showcase and sell its range of hardware products. This expansion into a new international market signifies Google's ongoing commitment to a direct-to-consumer sales model, aiming to provide customers with hands-on experiences with devices like Pixel smartphones, Nest smart home products, and Fitbit wearables.
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