Class Action- Lawsuit Hits Waiora – Zeolite Supplement Was Just Water
A class action lawsuit was filed against Florida based nutritional supplement company Waiora last week. Waiora is a multi-level marketing company based in Boca Raton. The suit alleges that over a period of 6 years, Natural Cellular Defense (NCD) was sold that didn’t have the listed amount of the ingredient zeolite, and in fact contained only a fraction of the stated amount of the mineral .
According to the filed complaint, an independent lab test surfaced that showed only an average of 150 mg per bottle, while the label stated there was 2400 mg in a bottle. At least one of the plaintiff representatives approached Waiora Managers with the test results seeking an explanation, but Waiora stood by the label claim, despite the evidence. The tests mentioned in the complaint claim that in one instance there was a mere 1% of stated ingredient actually found in the bottle tested.
According to their website, Waiora has sold over 3.5 million bottles of Natural Cellular Defense at over $50 per bottle. The complaint claims that there was "blatant misrepresentation on the part of numerous parties, which manufactured, marketed, and sold a product to the general public under false pretenses, and with false labeling".
The document further claims that millions of bottles of NCD (i.e. zeolite and water) have been sold, including to gravely ill and specifically targeted individuals.
Defendants named include Stan Cherelstein (President/CEO of Waiora), Norwood "Eddie" Stone (Waiora co-founder), James Flowers (instrumental in the manufacture of NCD), and Erik "Rik" Deitsch ( "Chief Science Officer"). They will defend against various charges including fraud, negligent misrepresentation, negligence, unjust enrichment, and violation of Florida’s Unfair and Deceptive Trade Practices Act.
Read the full complaint here. Waiora_Lawsuit
source: Law 360
© Ryden Marter for New Times Reporter All rights reserved.